by Cathy Gray | May 19, 2026 | Business, eCommerce, Website
How Your Marketing Channels Work Together For Your Business Think of marketing as a set of roads that all lead to the same place: your website. I’ve created this page and written it in a way that’s easy to understand. Some roads bring in new people...
by Cathy Gray | May 16, 2026 | Website, Business, eCommerce, Marketing
You Showed Up in Google. Then Your Website Lost the Sale. A real example of how digital marketing channels work for ecommerce businesses. I needed fill dirt delivered to my house in Woodstock. Not a complicated need. I knew I needed a tandem truck of fill dirt that...
by Cathy Gray | May 16, 2026 | Business, Marketing
I’m a Small Business Owner. Where Do I Even Begin with Digital Marketing on a Small Budget? You Googled something like “digital marketing for small businesses” and got back a wall of long articles telling you to “create a content...
by Cathy Gray | May 13, 2026 | Business, eCommerce, Marketing
Two companies sell the same products, to the same customers, in the same geography. One gets roughly 2,700 organic visitors at its peak. The other gets 58,800 consistently. I pulled their website data side by side. The gap isn’t random. Branded vs. Non-branded...
by Cathy Gray | May 12, 2026 | SEO, eCommerce, Marketing
Everyone’s Talking About AIO and GEO. It’s Still Just SEO. There’s always something new in marketing. A new platform, a new acronym, a new reason to panic and wonder if everything you’ve been doing is suddenly wrong. Right now, that thing is...
by Cathy Gray | May 8, 2026 | Marketing, eCommerce
A recruiter reached out about an eCommerce manager role. I did what I also do and did some research on the company’s website. It loaded fine. Clean layout. Products visible. Nothing obviously broken. Then I ran it through a Shopify theme detector. The theme...