Cathy Gray's Articles
Cathy Gray is an eCommerce and digital marketing professional with nearly a decade of experience helping B2B businesses sell more online. When she's not behind a screen creating marketing strategies, optimizing eCommerce SEO, or building out a website, she's somewhere outside chasing waterfalls, paddling down rivers, or camping with friends or family.
No matter what, the day must start out with a cup of coffee. Otherwise, it's just going to be a long day.
View Posts by Subject (Click on each subject): Business - Marketing - Digital Marketing - eCommerce SEO - SEO - AI Visibility - AI At Work - Press Releases - Customer Journey - Customer Experience - eCommerce Websites - Service Websites
Off the clock, Cathy needs to get grounded with outdoor escapades and good eats.
AI Won’t Fix a Broken Process
AI makes a good process faster. It makes a broken one faster too. If nobody knows who owns a task, AI won't decide. If the information lives in...
Is Your Website Narcisstic? Free Tool Shows Who Your Copy Is Really About
Summary: An Atlanta, GA marketing professional launches a quick check that compares "company-centric" language against "customer-centric" copy on...
Before They Find You: How Industrial Buyers Research Parts And Suppliers
Buyers don't show up empty-handed. I've had buyers call with a competitor's spec sheet in hand. I've had buyers ask for a datasheet we didn't have...
Building Pages Around How Customers Search, Not How the Company Organizes Products
I've seen plenty of websites organized the way the warehouse thinks. By vendor. By product line. By the prefix on the SKU. It makes sense from the...
Why B2B Buyers Use Your Cart as a Shopping List
The cart isn't always where the order happens. In B2B, a lot of carts are built by one person and ordered by someone else. More than once, what...
7 Quick Order Features Repeat Buyers Actually Use
A repeat buyer already knows what they want. They just want to get it ordered and get back to work. I've worked with all seven of these on B2B...
5 Things That Keep B2B Customers Coming Back
Most websites put everything into the first order. Ads, landing pages, checkout. Then the order goes through and the website goes quiet. For a B2B...
What Heatmaps Show That Analytics Don’t
Analytics tells you how many people visited a page and how long they stayed. It doesn't tell you what they tried to do while they were there. That's...
How To Use Customer Feedback And Reviews To Fix Your Website
Customers will tell you what's wrong with your website. Just not on the website. They tell customer service on the phone. They mention it to the...
5 Stops On The B2B Buyer’s Journey And Where You Lose Them
I've watched buyers take every route there is. Some researched on the website, then called to order. Some found us on Google and walked in. Some...
Your Website Should Support The Sales Team And Not Replace Them
The website and the sales team aren't supposed to compete for the same customer. At an industrial hose and hydraulics distributor I worked for, they...
10 Things B2B Buyers Need Before They Ever Pick Up the Phone
If you've worked in distribution, you know the calls. "I have this part." "I'm trying to do this. What do I need?" There were always calls like...
Contact Cathy Gray
I work best where marketing, eCommerce, and operations overlap.
Whether you're hiring or need help with your business, I'd like to hear about it.