Looking for a Marketing Hire Who’s Done the Unglamorous Work?
Nearly a decade of in-house marketing and eCommerce experience across B2B and B2C. I’ve worked inside marketing teams, collaborated cross-functionally with sales, operations, and IT, and taken full ownership of programs when the role called for it. The work spans SEO, PPC, eCommerce operations, branding, and the strategy that ties it all together.
What I Bring To Your Team
I’m a marketer who can wear different hats and figure out how to get it done when the path isn’t obvious and the resources aren’t endless.
eCommerce & Websites Built and managed WooCommerce from the ground up: product data, SEO, PPC, order management, customer experience, and platform integrations. Also worked across Shopify, Magento, BigCommerce, and several industry-specific platforms.
SEO & Paid Search Grew organic rankings steadily from 2019 through multiple algorithm updates without losing ground. Managed Google Ads campaigns and Google Merchant Center alongside organic strategy.
Branding & Creative Designed sales materials, built brand identities, and created a sister site with its own pricing structure to reach a different segment of the same customer base.
Strategy & Operations Worked with leadership on go-to-market strategy, managed freelancers, oversaw ERP and PIM integrations, and used GA4, HotJar, and Meta Business Suite to track performance and report results.
Featured Work
Print-on-Demand eCommerce: Swag for Adventure
Built and launched a Shopify store from the ground up with no inventory, no warehouse, and no fulfillment overhead. Covers product design, SEO, Google Merchant Center, and a category structure built around how adventurers shop.
eCommerce SEO 7 Years of Organic Growth
Inherited an underperforming website in 2018 and grew organic search traffic steadily through multiple Google algorithm updates. Strategy covered keyword targeting, on-page SEO, and product data optimization inside WooCommerce.
Industry-Targeted Sales Flyers
Designed a single modular flyer system that served four distinct customer segments without rebuilding from scratch each time. Print and digital assets built in-house with no agency and no outside budget.
Let's Connect
I’m open to new opportunities and always up for a good conversation.
Whether you’re looking to bring on a marketing professional, need help with a project, or just want to swap adventure stories over coffee, reach out.
From The Blog
Marketing posts: eCommerce, SEO, strategy, and the occasional process deep dive.
Should Your SKU be in the Product Title? It Depends on Who’s Buying
Build It Once, Use It Forever: How I Created 1 Flyer That Solved 4 Problems
Conversion Rate Optimization (CRO) Explained – What Leadership Needs to Know
Unlocking Revenue Potential: The Business Impact of SEO in Ecommerce
How to Develop a Marketing Plan
Marketing Strategies
Filtering in Google Sheets and Office Excel
Marketing Basics
