by Cathy Gray | Aug 19, 2026 | eCommerce, Website
Every eCommerce site has a story already running. Products are selling or they’re not. Customers are finding what they need or they’re leaving. Before I’d touch anything, I’d want to know what that story actually is, not what I assume it is....
by Cathy Gray | Aug 18, 2026 | SEO, Marketing
Try this right now: open an incognito window and Google your own company name. What do you see? If it’s your website, your social profiles, a review site or two, and maybe a local directory listing then you’re in solid shape. If a competitor shows up...
by Cathy Gray | Aug 17, 2026 | eCommerce, AI Visibility, Business, Website
How To Get Your WooCommerce Products Into ChatGPT (The Way Shopify Already Does) If you sell on Shopify, your products are already showing up in ChatGPT shopping results. No setup, no application. That’s because Shopify and Etsy merchants are auto-enrolled in...
by Cathy Gray | Aug 17, 2026 | Marketing, eCommerce
Industrial content strategy fails most often for one reason: it tries to sound like consumer marketing. Buyers in this space aren’t scrolling for inspiration. They’re solving a problem, comparing specs, or trying to figure out if your company actually...
by Cathy Gray | Aug 17, 2026 | eCommerce, Website
How Do I Get My Products Listed On Google Shopping? Google Shopping runs through Google Merchant Center, and that’s the first place to start if your products aren’t showing up. Most industrial and manufacturing sites skip this step entirely because it...
by Cathy Gray | Jul 27, 2026 | Business, Marketing
Full stack digital marketer isn’t a term you’ll find in a textbook. It’s a title that gets used loosely, and most people who use it don’t actually mean the same thing. Here’s how I define it, based on nearly a decade of being one. The...