by Cathy Gray | Apr 27, 2026 | eCommerce, Marketing
Recently I was in an online discussion about product titles in eCommerce. Someone made the claim that putting a SKU in the product title messes up your schema and just looks ugly. I disagree: at least not across the board. The schema argument is a partial truth at...
by Cathy Gray | Apr 25, 2026 | Adventures, By Activity, By Location, Georgia, Hiking
Escaping into Atlanta’s Bamboo Forest Getting There The bamboo forest sits along the East Palisades Trail inside the Chattahoochee River National Recreation Area: about 20 minutes from downtown Atlanta in average traffic. There are two entrances: Indian Trail and...
by Cathy Gray | Apr 16, 2026 | Adventures, Life
Over a year ago, I stepped away from a traditional full-time position. It’s not for everyone. And honestly, it wasn’t always easy. This past year had more loss in it than I expected. I lost my grandmother and my aunt. I lost close friends, some of them...
by Cathy Gray | Apr 14, 2026 | Business, Marketing, Portfolio, Professional Articles
Custom hose assemblies are not a simple order. There are a lot of variables involved, and when customers came in without the right information, the whole process stalled before it even started. I spent seven years at Atlanta Rubber & Hydraulics before the company...
by Cathy Gray | Apr 14, 2026 | Adventures, Life
Sam is a 16-year-old boxer I rescued when he was just over a year old. Do the math: that’s a lot of years, a lot of trails, and a lot of miles logged together with a long life for a Boxer breed. The average lifespan for a Boxer is 10 to 12 years, and Sam as...
by Cathy Gray | May 9, 2024 | Marketing, Business, eCommerce
What Is Conversion Rate Optimization? Most businesses focus on getting more traffic. CRO focuses on what happens after they arrive: increasing the percentage of visitors who take a desired action on your site, like making a purchase, signing up for a newsletter, or...