About Cathy Gray
Full-Stack Marketer
Part-Time Adventurer
Based in Metro Atlanta, Fueled and Caffeinated by Coffee.
Professionally
I took on the eCommerce and Marketing operation at Atlanta Rubber & Hydraulics with no prior industry knowledge and no roadmap. I launched the store within six months, managed a catalog of 8,000+ SKUs across 750 categories and two websites, ran PPC on a $3,000/month budget with a 3.52% CTR and 694K+ impressions, and grew the platform from $0 to $500K in annual sales in four years. I wasn't just running the marketing. I owned everything from product data and order management to SEO strategy and ERP migration.
That's 8+ years of in-house experience across WooCommerce, Shopify, BigCommerce, and Magento, both B2B and B2C. My toolkit runs from Google Ads and GA4 to SEMrush, HotJar, and ERP systems like DDI Inform and Epicor.
Personally
No matter the adventure, from a day trip to an extended weekend. Outside of work, I'm usually somewhere outdoors, hiking, kayaking or camping with Sam and friends. Sam, at 16 now has traded hiking trails and kayaking for campfire warmth, a full bowl, and all the attention he can get.
My adventures and coffee keep me sane. I'd rather enjoy life now because tomorrow is never guaranteed. Whether it's paddling down a river, setting up camp, or simply enjoying a beautiful sunset, the outdoors is where I recharge.
Portfolio
I build and run marketing that actually works from SEO, PPC, eCommerce and the marketing strategy behind it all. Nearly a decade of experience across in-house teams and cross-functional projects. A selection of eCommerce, strategy, and other marketing work.
How I Work
I’ve worn a lot of hats across a lot of industries. These are the habits that came with me every time.
Grab a coffee and scroll through. ☕
Worn Many Marketing Hats
I’ve been the only marketer in the building more than once. Website, ads, product data, SEO, email: if it touches the customer, I’ve probably owned it.
Start With Search
Before I change anything, I want to know how people are finding the business and what they’re typing to get there. Search tells you what customers actually want.
Find Where It Breaks
If customers are leaving, there’s a reason. I walk the path myself, from first search to checkout, and fix what’s in the way before it costs another sale.
Earn the Trust
Marketing gets the first order. What happens after decides if there’s a second one. Every touchpoint either builds trust or chips away at it.
Philosophy
Work hard, play hard. Easy to say, harder to actually live. For a long time work and adventure felt like they were competing for the same hours.
Then the mindset shifted. Work isn’t the obstacle to adventure: it’s the vehicle that funds it. And adventure isn’t slacking off: it’s the reset. Getting outside clears my head in a way nothing else does, and I come back sharper and ready to dig back in.
The two aren’t separate things: they’re the same drive pointed in different directions. Coffee ties it all together, as it always has.
Contact Cathy Gray
I work best where marketing, eCommerce, and operations overlap.
Whether you're hiring or need help with your business, I'd like to hear about it.