Selected Work
Every project started with a business or marketing problem: an eCommerce site that wasn't selling, customers the website wasn't built for, a sales team without the right tools. Most of my digital marketing and SEO work comes from industrial and B2B businesses, where marketing has to earn its place.
eCommerce SEO
The site was live. It just wasn't selling. Clunky admin, missed revenue goals, and customers who couldn't find what they needed. I rebuilt the website from strategy to relaunch. Within 4 years: 8,000+ ranking keywords, 3.52% CTR, and roughly $500K a year in online sales.
Print-on-Demand Shopify Store
Most stores are organized the way the business thinks. This one is organized the way adventurers shop: by activity. Built from scratch on Shopify with print-on-demand fulfillment, Google Shopping, and an API integration that automates product creation.
S.T.A.M.P.E.D. Customer Education Flyer
Customers with custom orders were consistently missing key details, which slowed things down over the phone, in person, and online. I created a branded flyer that educated customers upfront and took the friction out of ordering.
Industry-Targeted Flyers
One company, several industries, and one generic flyer trying to talk to all of them. I built a series instead: each one written for a specific industry and what it actually cares about. The sales team used them for outreach and walk-in customers, and they opened doors in markets that hadn't been reached before.
Sister Site: Tiered Pricing Strategy
One company with a customer base the main corporate website wasn't built for. I built a separate WooCommerce site just for their bread and butter customers. Casual branding and style, same products, and a pricing structure built around rural freight costs.
Contact Cathy Gray
I work best where marketing, eCommerce, and operations overlap.
Whether you're hiring or need help with your business, I'd like to hear about it.