How I Approach Work Or A Project
Start with the problem: Not the deliverable. A flyer, a page, or a site fix only matters if it solves something the business is stuck on.
Build for the real customer: Purchasing managers, walk-in customers, sales reps on the road. I build for the person who actually has to use it.
Look at what changed: Did the sales team use it? Did it reach a new market? That tells me what worked and what needs another pass.
Selected Works
Every project started with a business or marketing problem: an eCommerce site that wasn't selling, customers the website wasn't built for, a sales team without the right tools. Most of my digital marketing and SEO work comes from industrial and B2B businesses, where marketing has to earn its place.
eCommerce SEO
Paid advertising, Organic search, SEO and AI Visibility, Social Media, Email Marketing, Retargeting, Website Creation, Sales and Marketing Material.
Print-on-Demand Shopify Store
Organic search that's built for product catalogs, product feeds, structured data, and making sure the customer converts, product descriptions
S.T.A.M.P.E.D. Customer Education Flyer
Customers with custom orders were consistently missing key details, which slowed things down over the phone, in person, and online. I created a branded flyer that educated customers upfront and took the friction out of ordering.
Industry-Targeted Flyers
One company, several industries, and one generic flyer trying to talk to all of them. I built a series instead: each one written for a specific industry and what it actually cares about. The sales team used them for outreach and walk-in customers, and they opened doors in markets that hadn't been reached before.
Sister Site: Tiered Pricing Strategy
One company with a customer base the main corporate website wasn't built for. I built a separate WooCommerce site just for their bread and butter customers. Casual branding and style, same products, and a pricing structure built around rural freight costs.
AI At Work
AI speeds up the work, but it doesn't run the show. Across marketing and operations, it streamlines the workflows while a human still quality checks.
Contact Cathy Gray
I work best where marketing, eCommerce, and operations overlap.
Whether you're hiring or need help with your business, I'd like to hear about it.