A site refresh is in progress with lots of coffee.

Looking for a Marketing Hire Who’s Done the Unglamorous Work?

That’s what I do. Nearly a decade of in-house eCommerce and digital marketing across B2B and B2C businesses. I built eCommerce revenue from $0 to nearly $500K, grew organic search rankings through multiple Google algorithm updates, managed Google Ads on small budgets, and kept things running when the platform broke, the integration failed, or the team was just the two of us.

Full Stack Marketing | Atlanta, GA

Featured Work

What I Offer

eCommerce Websites

  • Built eCommerce sites from the ground up: product data, SEO, PPC, order management, and customer experience
  • Led eCommerce adoption and trained staff after rollout across branch locations 
  • Hands-on experience across Shopify, WooCommerce, BigCommerce, Magento, and industry-specific platforms.
  • Built a sister site with separate pricing structure to reach distinct customer segments with the same product line

Service Websites

  • Refreshed and rebuilt websites for home remodeling, landscaping, and other service-based businesses
  • Implemented local SEO and content strategy targeted to specific service areas and industry verticals
  • Migrated and rebuilt sites to WordPress with UX and customer experience as the priority
  • Managed website for a facilities company with a focus on local search visibility and lead generation

    Branding & Identity

    • Developed brand identities across diverse industries: cohesive visuals, consistent messaging, and positioning
    • Built a sister brand and website to reach a distinct customer segment with the same product line at a different price point
    • Coordinated trade show materials with third-party vendors including display inventory and freight logistics

    Print Media

    • Designed and produced sales flyers built for multiple customer types and industries without starting over each time
    • Managed print production in-house from design through final output
    • Used existing print catalogs to honor legacy pricing and retain customers during a business transition

    Digital Marketing, SEO & Ads

    • Developed and executed SEO strategies to grow organic search rankings
    • Managed paid ad campaigns on Google and social platforms
    • Tracked performance across GA4, HotJar, Microsoft Clarity, and Meta
    • Used SEMrush, SpyFu, Ahrefs, and AI to identify opportunities and outpace the competition
    • Staying current on AI search and GEO as organic search and marketing continues to shift

    Marketing Strategy & Project Management

    • Hired and managed freelancers for projects and efficiency
    • Oversaw eCommerce, ERP, and PIM integrations (DDI, Epicor, and Akeneo)
    • Collaborated with sales and leadership teams to build unified go-to-market strategies: content, tone, email, and print
    • Managed email marketing, follow-up and abandoned cart campaigns 
    • Used heatmap and session recording tools to identify UX gaps and improve on-site conversion

    Based in Metro Atlanta

    Available for in-person or hybrid roles in the Metro Atlanta area and remote work across the Southeast and nationwide.

    Featured Work

    Print-on-Demand eCommerce: Swag for Adventure

    Built and launched a Shopify store from scratch: no inventory, no warehouse, no fulfillment overhead. Product design, SEO, and Google Merchant Center, all built in-house.

    eCommerce SEO 7 Years of Organic Growth

    Inherited an underperforming eCommerce site in 2018 with broken extensions and missed revenue targets. Rebuilt from the ground up. The site reached 8,000+ keywords and contributed to nearly $500K in online sales, holding rankings through multiple Google algorithm updates.

    Industry-Targeted Sales Flyers

     Built one flyer that worked across four different types of customers without starting over each time. Designed and printed in-house. It started as a redesign and ended up solving more than one problem.

    View Portfolio

    Let’s Connect

    I’m open to new marketing opportunities and always up for a good conversation over coffee.

    If you’re looking for a marketing professional who can hit the ground running, let’s talk.

    Contact Cathy

    From The Blog

    Marketing posts: eCommerce, SEO, strategy, and the occasional process deep dive.