by Cathy Gray | Sep 24, 2026 | Marketing, Portfolio, Software and Programs, Website
Your website might be narcissistic, and you probably don’t even know it. It’s not something you’d notice at a glance, but your customers will. A website is supposed to be customer-centric, not company-centric. Take a look at your homepage. If it...
by Cathy Gray | Sep 4, 2026 | Marketing, SEO, Website
Distributors face a specific challenge: buyers are often searching for a product or brand they already know, not searching for “a distributor.” Getting found means showing up at the exact moment a buyer is trying to source that product. Rank For The...
by Cathy Gray | Sep 3, 2026 | Marketing, SEO
Yes, and often better than people expect. Niche industrial products actually have an advantage in SEO that broader consumer products don’t: far less competition for the exact terms buyers are searching. Lower Search Volume Doesn’t Mean Lower Value A niche...
by Cathy Gray | Sep 1, 2026 | Marketing
Industrial marketing gets treated like an afterthought in a lot of companies, mostly because the industry has historically relied on relationships and referrals. That still matters, but buyers now research online long before making contact, and marketing has to meet...
by Cathy Gray | Aug 30, 2026 | eCommerce
Most product descriptions fail because they describe the product instead of answering the buyer’s actual question: will this work for what I need. Fixing that shift changes how a description performs. Lead With The Answer, Not The Feature List Buyers scanning a...
by Cathy Gray | Aug 28, 2026 | Marketing, eCommerce, Website
The right platform depends entirely on who you’re actually selling to. There’s no universal answer here, and the biggest mistake is picking a platform because it’s popular instead of because your buyers are actually on it. For B2B And Industrial...