A college friend of mine moved out Las Vegas after graduation. She has visited on several occasions and it was time to pay her a visit. We went to Emerald Cove last summer (2021).
For this trip I took a few days off and made it an extended weekend vacation. (Weekend vacations are always the best.) It ended up well with a round trip for less than $125 as well!
What’s really neat about Emerald Cove is that during a certain time of the day, when the sun hits the water the right way, the reflection illuminates the cave like an emerald.
On a trip last summer (2021) to Emerald Cove, I saw a young pup on a paddle board and I immediately thought of my pup, Sam.
From a distance, we exchanged some words and it was the pups first time out on the water.
A few weeks ago, I got the Intex Challenger K2 and took Sam with me. He is always up to go for a ride, but had no idea he was going kayaking.
Same really doesn’t mind the shoes.
Sam typically doesn’t wear his shoes, but never been on an inflatable kayak and the last thing I was worrying about was his nails puncturing a hole in it.
Instead of K2 Challenger, the name is now K9 Challenger 😊
Got the kayak inflated and ready to go. Set it in the water and got in first. Called Sam to get in a few times, but he was more interested in the lake water (gross). But after he quenched his thirst, he jumped right on it.
Pushed off and ready to go!
Sam was a bit shaky and nervous at first, but quickly got use to it. I only had to tell him to sit down a few times. The last thing I’d want to do was him jumping in and having to pull him back in.
About halfway to the falls, he turned and turned me into his bed. Sam was definitely comfortable and felt safe in the new environment.
Sam was getting comfortable. Not even halfway there.
Made it to Burgess Falls. His shoes kept getting caught between the loose rocks and coming off, so they stayed off.
I think Sam is picking up a new sport of bouldering, but it’s probably just me.
I’ve always wondered what goes on in Sam’s head when we go places. What are his thoughts his emotions. Just like any doggo owner, I wish I could speak to him and he would talk back.
Sam in his thoughts people watching.
On the way back to the Rec Center, Sam comfortably laid down most of the way and he wasn’t so close to me.
I’m so glad that Sam wasn’t scared on this trip. This means I can take him on the water more often.
Headed to Burgess Falls late on Saturday and came back on Sunday night. It was worth the drive!
I saw some pictures of this waterfall last summer, 2021, and instantly wanted to go. You can view the top of the falls from an observation deck.
Burgess Falls is located on the Falling Water River. There is a Burgess Falls State Park that I mistook as a put in location. The state park is available for day use and has about a 2.7 mile trail for hiking. This trail is considered difficult to strenuous and is 5.4 miles for the entire loop.
The 5.4 mile loop trail has a total of 18 creek crossings. During high waters, it can be a challenge or impassable in some areas since there are no bridges and only cables and rock crossings.
However, the real view is from the lake.
For a water put-in, the closest location to the falls is Cane Hollow Rec Area. This is where we put in.
From the Rec Area to Burgess falls, it is about 2 miles one way. The entire trip took about 4 hours. We didn’t boogie it the entire way and the currents were pretty strong as we got closer the the Cane Hollow.
You can see Burgess Falls by jetski, kayak or any other shallow boat.
Just on the lake
If you go by kayak, it was a bit rough getting back closer to Cane Hollow Recreation Area. It’s about 4 miles round trip.
By boat, the closest marina on Center Hill Lake is Cookeville Boat Dock. And apparently there is another waterfall called Fancher Falls nearby.
Very cool to see Burgess Falls coming around the bend.Remains of the power mill. It’s located right before the falls.
There is another waterfall that you can see from the lake as well. It’s called Francher Falls, but it’s not as a large or spectacular waterfalls like Burgess Falls. We did not make it to this waterfall, nor did we plan on it. It was not on the way, and the distance is much further.
Just of list of wants of things that I’d like to do, close to Atlanta and further out. My list starts with things that I’d like to do but the location doesn’t matter, then it will be location based, starting with Georgia then the surrounding states.
Each place will have an update and link to the corresponding post.
Let’s have some adventure!
Not Location based
Halo Skydiving
A HALO jump can also be referred to as a high altitude. I’ve skydived several times now and since then I want to go higher! A regular skydive is roughly around 14,500 feet in the air where a halo jump is between 15,00 and 35,000 feet in the air.
A day of waterfalls
I seems to have quite a bit of waterfalls on my list and that’s fine with me. I think what I’ll do is plan a weekend and do as many waterfalls as possible.
I think that will be fun!
Pics of all covered bridges in Georgia
I’m not sure why, but I just have a fascination with covered bridges. I just think that they are super neat.
for georgia
Raven Cliff Falls, GA
This is also accessible from South Carolina as well.
Taccoa Falls, GA
I’ve been here before and those steps are killer. I didn’t go to the base or go to the sliding rocks at that time and those are the two things that I’d like to do there.
Anna ruby falls, ga
This is a set of twin falls not to far from Helen, GA.
Zip line across the chattahoochee river in Columbus
This will just be fun and an adrenaline rush.
Tenneessee
Kayak Burgess Falls, TN
This was on my list from last summer. It didn’t happen, but did go to Emerald Cove, AZ last summer.
This is a a found pic from the Internet.
Update: I did go kayaking here. Super fun! It was also my pup’s first time in a kayak and he did very well.
Marketing Basics Price Product Promotion And Place
4 P’s of Marketing
On a simple level basic marketing revolves around four elements: product, price, promotion, and place.
Now marketing tactics and channels may and will change, but they are the concepts everything else revolves around. Product, price, promotion, and price are principles that will not change.
Some models expand the 4 basic principles as 7 P’s or another variations. For simplicity, we’ll just refer to these four as it’s plenty to understand how marketing works.
As the example throughout the rest of the article, a kayak manufacturer will be used.
Product
This is what a business sells, either a physical item, a service, or both. From a marketing perspective, the following will need to be determined:
How many different product variations or product lines should be sold?
Our kayak manufacturer may have determined what kayak options they would bring to the market. Some variations may include: single or tandem (for two people), sit in or sit on, use of the kayak like fishing, rapids, seafaring. Colors, lengths and accessories can also fit into this category.
How should the product or service be packaged or presented?
Perhaps the manufacturer wants to market their kayaks for everyday families. So they make their marketing material relevant to families. While kayaks are generally long, they may have a specialty line for inflatable kayaks.
As a service, they may also offer credits for their customers if they want to upgrade their kayak and offer the returned kayaks as a demo for a more affordable price.
How will it be serviced?
The kayak manufacturer may have a warranty or satisfaction policy. They may also have an extensive website with detailed information on their kayaks and other products to allow their customers to understand every aspect of their kayak or accessories.
Sometimes marketers might have involvement in products are design and which features are included based on their market research.
Price
A product’s or service’s price isn’t just “how much stuff costs”. There is more to think about than that.
If marketing is all about driving profitable action, then prices need to be set at a level the market will support.
Here are some marketing considerations with prices that the kayak company will need to consider:
What is the market rate per unit of a product?
Pricing policies requires market analysis and competitive research to determine what is a fair price for a product while considering production costs and what consumers are willing to pay. If the kayak is sold at high prices, does it match with its perceived value
How should discounts be applied and timed?
The kayak manufacturer may have promotional activities and/or promotional pricing for its partnered retailers. Should the product be put on sale at certain times of year?
Does it make sense to give customers options for payments?
A retailer for the kayak may offer financing options through their website with the help of 3rd party payment processors or other payment plans.
However the kayaks and accessories are priced, as long as they are at the right price for the customer needs, they will be purchased.
Promotion
If a product is launched but no one sees it, does it exist? Technically it does, but only taking up space.
If there is a new kayak design or accessory, it needs to be marketed so customers know it exists.
Which channels will be used to promote the product?
A marketing channel the way the product or service is being marketed from the start at the company to end at the intended consumer.
This includes online and offline channels.
Some examples of traditional marketing include: print, television, and radio. For our kayak company, television or radio may not be optimal, but printed brochures or promotional displays at outdoor fitters may work instead.
Where will it be promoted?
Online promotions include social media and Google Ads for example, but are not limited to these. Offline promotions include the traditional marketing tactics that were previously discussed. It also includes in stores promoting and at relevant events.
What message needs to be communicated?
The text, images, and imagery that is used will to tell the audience what the product is all about, and encourage them to buy it.
Some examples of the promotion strategies may include, email marketing, content marketing, or advertising with local groups that have active families.
Place
The right product needs to be in the right place for customers to find it and purchase it.
Where is the product distributed?
Online then shipped or sold in retail locations.
As far as retail locations, will it be big box, like Cabela’s or Academy Sports.
Will specific locations get the product?
For example, the kayaks wouldn’t be sold in areas that are typically frozen year round. That wouldn’t make sense at all and would be a complete waste of time, money, and resources.
CONCLUSION
The marketing mix and the 4 P’s of marketing has been around since the 1950’s and has been updated and modified.
At it’s basic form, product, price, promotion and place will get any marketing strategy started and running smoothly.
