Cathy Gray's Articles
Cathy Gray is an eCommerce and digital marketing professional with nearly a decade of experience helping B2B businesses sell more online. When she's not behind a screen creating marketing strategies, optimizing eCommerce SEO, or building out a website, she's somewhere outside chasing waterfalls, paddling down rivers, or camping with friends or family.
No matter what, the day must start out with a cup of coffee. Otherwise, it's just going to be a long day.
View Posts by Subject (Click on each subject): Business - Marketing - Digital Marketing - eCommerce SEO - SEO - AI Visibility - AI At Work - Press Releases - Customer Journey - Customer Experience - eCommerce Websites - Service Websites
Off the clock, Cathy needs to get grounded with outdoor escapades and good eats.
Sales, Customer Service, and the Website: Working From the Same Playbook
A customer called a retailer and asked where their production facility was. Fair question. Their about page described them as a manufacturer. They...
Quote Requests That Go Nowhere: Fixing The Follow-Up Gap
A customer called to ask why nobody had answered their email. That's how we found out our quote requests weren't going anywhere. The Form Worked....
They Called the Lead Back And It Went About How You’d Expect
The sales rep made the call. The customer picked up, heard who it was, and yelled at the rep for the audacity of calling. That sale went to a...
Skydiving In Georgia: My First Jump At Skydive The Farm
Some adventures I say yes to right away and there's others that takes time to schedule and plan. And then there are are others that takes time to...
How Does Local SEO Work For A B2B eCommerce Site?
Local SEO for a B2B eCommerce site works by tying your online store to the places you actually serve customers: your branches, your warehouse, your...
How I Updated Blog Post Thumbnails Without Doing It 40 Times
The Problem: 40 Thumbnails That Didn't Match Anymore My posts had outgrown their original featured image design, style, and layout. THe overall vibe...
How To Bulk Update WordPress Featured Images With Canva, PowerShell, And WPCode
What This Does This is the process I used to replace 40 featured images on my site in one sitting. You design one template, let Canva build every...
How to Increase Average Order Value Without Chasing More Traffic
The customers already on your site are the cheapest ones to grow. Average order value (AOV) is your total revenue divided by the number of orders....
How To Tell If Your Website Is A Narcissist
Your website might be narcissistic, and you probably don't even know it. It's not something you'd notice at a glance, but your customers will. A...
How Do Distributors Get Found Online By Buyers?
Distributors face a specific challenge: buyers are often searching for a product or brand they already know, not searching for "a distributor."...
Does SEO Work For Niche Industrial Products?
Yes, and often better than people expect. Niche industrial products actually have an advantage in SEO that broader consumer products don't: far less...
What Marketing Works For An Industrial Business?
Industrial marketing gets treated like an afterthought in a lot of companies, mostly because the industry has historically relied on relationships...
Contact Cathy Gray
I work best where marketing, eCommerce, and operations overlap.
Whether you're hiring or need help with your business, I'd like to hear about it.