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Cathy Gray is an eCommerce and digital marketing professional with nearly a decade of experience helping B2B businesses sell more online. When she's not behind a screen creating marketing strategies, optimizing eCommerce SEO, or building out a website, she's somewhere outside chasing waterfalls, paddling down rivers, or camping with retired Sam and a cup of coffee.
What’s The Difference Between SEO And PPC For eCommerce?
These two get lumped together constantly, but they work in fundamentally different ways. Understanding the difference matters for deciding where to...
How Do I Run PPC Ads For An Industrial eCommerce Site?
PPC for industrial products works differently than consumer PPC, mostly because search volume is lower and buyer intent is more specific. Getting it...
What’s The ROI Difference Between SEO And Paid Ads For eCommerce?
This question comes up constantly, and the honest answer is that SEO and paid ads aren't really competing for the same job. They pay off on...
How Do I Improve Conversion Rate On My Industrial Online Store?
Conversion rate problems on industrial sites usually come down to friction: too many steps, missing information, or a site that doesn't answer the...
What’s The Best Marketing Strategy For An Industrial eCommerce Store?
Industrial eCommerce marketing looks different from consumer marketing because the buyer looks different. Longer sales cycles, multiple decision...
What’s The Best Way To Grow An eCommerce Brand On A Small Budget?
Budget constraints force better decisions, honestly. When you can't throw money at every channel, you have to figure out what actually moves the...
eCommerce Site Audit: What I’d Check First If I Took Over Tomorrow
Every eCommerce site has a story already running. Products are selling or they're not. Customers are finding what they need or they're leaving....
What Should Show Up When Someone Googles Your Business Name?
Try this right now: open an incognito window and Google your own company name. What do you see? If it's your website, your social profiles, a review...
How To Get Your WooCommerce Products Into ChatGPT (The Way Shopify Already Does)
How To Get Your WooCommerce Products Into ChatGPT (The Way Shopify Already Does) If you sell on Shopify, your products are already showing up in...
What’s The Best Content Strategy For Industrial Or Manufacturing eCommerce Brands?
Industrial content strategy fails most often for one reason: it tries to sound like consumer marketing. Buyers in this space aren't scrolling for...
How Do I Get My Products Listed On Google Shopping?
How Do I Get My Products Listed On Google Shopping? Google Shopping runs through Google Merchant Center, and that's the first place to start if your...
What Is A Full Stack Digital Marketer?
Full stack digital marketer isn't a term you'll find in a textbook. It's a title that gets used loosely, and most people who use it don't actually...
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I work best where marketing, eCommerce, and operations overlap.
Whether you're hiring or need help with your business, I'd like to hear about it.