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Cathy Gray is an eCommerce and digital marketing professional with nearly a decade of experience helping B2B businesses sell more online. When she’s not behind a screen creating marketing strategies, optimizing eCommerce SEO, or building out a website, she’s somewhere outside chasing waterfalls, paddling down rivers, or camping with retired Sam and a cup of coffee.
How Do I Improve Conversion Rate On My Industrial Online Store?
Conversion rate problems on industrial sites usually come down to friction: too many steps, missing information, or a site that doesn’t answer the questions a buyer actually has. Fixing conversion rate is less about tricks and more about removing obstacles. Product…
What’s The Best Marketing Strategy For An Industrial eCommerce Store?
Industrial eCommerce marketing looks different from consumer marketing because the buyer looks different. Longer sales cycles, multiple decision makers, and purchases based on spec sheets instead of impulse. The strategy has to match that reality. Understand The…
What’s The Best Way To Grow An eCommerce Brand On A Small Budget?
Budget constraints force better decisions, honestly. When you can’t throw money at every channel, you have to figure out what actually moves the needle for your specific business. Here’s where that focus should go. SEO First, Because It Compounds Paid ads…
eCommerce Site Audit: What I’d Check First If I Took Over Tomorrow
Every eCommerce site has a story already running. Products are selling or they’re not. Customers are finding what they need or they’re leaving. Before I’d touch anything, I’d want to know what that story actually is, not what I assume it is….
What Should Show Up When Someone Googles Your Business Name?
Try this right now: open an incognito window and Google your own company name. What do you see? If it’s your website, your social profiles, a review site or two, and maybe a local directory listing then you’re in solid shape. If a competitor shows up…
How To Get Your WooCommerce Products Into ChatGPT (The Way Shopify Already Does)
How To Get Your WooCommerce Products Into ChatGPT (The Way Shopify Already Does) If you sell on Shopify, your products are already showing up in ChatGPT shopping results. No setup, no application. That’s because Shopify and Etsy merchants are auto-enrolled in…
What’s The Best Content Strategy For Industrial Or Manufacturing eCommerce Brands?
Industrial content strategy fails most often for one reason: it tries to sound like consumer marketing. Buyers in this space aren’t scrolling for inspiration. They’re solving a problem, comparing specs, or trying to figure out if your company actually…
How Do I Get My Products Listed On Google Shopping?
How Do I Get My Products Listed On Google Shopping? Google Shopping runs through Google Merchant Center, and that’s the first place to start if your products aren’t showing up. Most industrial and manufacturing sites skip this step entirely because it…
What is a Full Stack Digital Marketer?
Full stack digital marketer isn’t a term you’ll find in a textbook. It’s a title that gets used loosely, and most people who use it don’t actually mean the same thing. Here’s how I define it, based on nearly a decade of being one. The…
Marketing Channels
How Your Marketing Channels Work Together For Your Business Think of marketing as a set of roads that all lead to the same place: your website. I’ve created this page and written it in a way that’s easy to understand. Some roads bring in new people…