This website has grown and has gone into too many directions and it’s only been a few months since I have made it a point to dedicated time to this website.
Organization
I’m going to simplifying the header and reorganizing the pages and categories.
It’ll help keep things organized for future expansion and better user experience.
The Current Header grew from the original and it doesn’t make sense anymore.
I did change the tagline from “Adventure – Professional – Life” to “Adventure – Career – Life”. It flows much better and aligns with what the site is about. There was no reason to have Portfolio listed the way it was.
Rankings
I’m also betting that it’ll help with SERP rankings as well, with the way that I am planning on organizing it. I’m hoping to have the website structure planned and implemented by August 19.
Here’s the global performance report from Google as of today, August 13, 2022. Not that great but it is progressing since I first started working on this site and adding to the site since end of May.
It doesn’t take much time to start ranking in Google, it starts with topic and competitive research and what you can do with a new site.
Action Plan
Once I get the site organized and change update the navigation menu, I’ll focus on internal linking.
From there, I’ll re-index all pages to Google and with fingers tied my rankings should increase.
I’m giving myself till the end of them month, before adding more content. Wish me luck!
Cathy Gray
Cathy Gray is a natural adventurer in her personal and professional life. She adapts to overcome while maintaining an infectious laugh that will make you smile.
Professionally, Cathy currently works for an industrial hose and hydraulics company. While she was a green-horn in the hose business, she spearheaded the company’s eCommerce site from the ground up from a blank canvas to live and selling within 6 months. She continues to grow the company’s online and digital presence while increasing sales year over year.
Articles
My articles categorized into 3 areas: adventures, professional, and inspirations.
I also have a few guides:
Goal Setting Guide
Ultimate Guide to Choose the Right eCommerce Platform
Productivity Strategies for Busy Professionals
Professional
Professionally, I do marketing, websites, and ecommerce, with a background in operations and graphic design.
Adventure
Topics include but not limited to: hiking, caving, weekend excursions, food, places, and/or general randomness.
inspiration
General inspiration that has helped me get through the darker times in life the last few years. And it has evolved to spread it.
Cathy is a dynamic one-person powerhouse overseeing marketing and ecommerce operations in Marietta, GA where she is a is a pivotal member for a prominent industrial industrial hose, hydraulic, and rubber solutions provider.
Beyond the workplace, she finds solace and inspiration in adventurous and exhilarating pursuits like skydiving and caving to roughing it weekend camping trips with friends and family.
With a unique blend of professional expertise and a zest for life’s adventures, Cathy is committed to driving success both in and out of the office. And of course with that cup of coffee in hand!