I’ve had this website for at least 10 years. It’s gone through some changes in direction, organization, and with some changes on purpose. The one thing that has always stayed the same was coffee.
2022
The Problem
The original main navigation was too much and the content started to go in many directions. I wasn’t looking for a job so the specialties were important anymore. This is when I shifted and added the Adventure and Life categories.
Before
After
Tagline changed from “Adventure – Professional – Life” to “Adventure – Career – Life”. It flows much better and aligns with what the site is about now. There was no reason to have Portfolio listed the way it was.
Where It Started
I’m also betting that it’ll help with SERP rankings as well, with the way that I am planning on organizing it. I’m hoping to have the website structure planned and implemented by August 19.
Here’s the global performance report from Google as of today, August 13, 2022. Not that great but it is progressing since I first started working on this site and adding to the site since end of May.
It doesn’t take much time to start ranking in Google, it starts with topic and competitive research and what you can do with a new site.
2026