This website has grown and has gone into too many directions and it’s only been a few months since I have made it a point to dedicated time to this website.
Organization
I’m going to simplifying the header and reorganizing the pages and categories.
Current HeaderFuture Header (I’ll have the it follow the tagline, then followed with the other pages)
It’ll help keep things organized for future expansion and better user experience.
The Current Header grew from the original and it doesn’t make sense anymore.
I did change the tagline from “Adventure – Professional – Life” to “Adventure – Career – Life”. It flows much better and aligns with what the site is about. There was no reason to have Portfolio listed the way it was.
Rankings
I’m also betting that it’ll help with SERP rankings as well, with the way that I am planning on organizing it. I’m hoping to have the website structure planned and implemented by August 19.
Here’s the global performance report from Google as of today, August 13, 2022. Not that great but it is progressing since I first started working on this site and adding to the site since end of May.
Global Stats
It doesn’t take much time to start ranking in Google, it starts with topic and competitive research and what you can do with a new site.
USA Stats
Action Plan
Once I get the site organized and change update the navigation menu, I’ll focus on internal linking.
From there, I’ll re-index all pages to Google and with fingers tied my rankings should increase.
I’m giving myself till the end of them month, before adding more content. Wish me luck!
Cathy Gray
Cathy Gray is a natural adventurer in her personal and professional life. She adapts to overcome while maintaining an infectious laugh that will make you smile.
Professionally, Cathy currently works for an industrial hose and hydraulics company. While she was a green-horn in the hose business, she spearheaded the company’s eCommerce site from the ground up from a blank canvas to live and selling within 6 months. She continues to grow the company’s online and digital presence while increasing sales year over year.
Got this bundle for the following reasons. They are not listed in a particular order.
Made by the same developing company so the plug-ins are compatible
Can broadcast emails
Can create sales funnels
In-depth customer info and segmentation
It’s self hosted. The data doesn’t transfer to another platform, but can if necessary.
Can connect to other CRMs. It’s built in, but will use it later.
Email sequences
Available templates to use for landing pages
Forms and popup integrations
Cart abandonment and recovery – Potential vs actual recovery sales comparison report
Cons
It isn’t retroactive. But most aren’t. I’d have to pull and compile the data to do so.
I like this one because it it is focused on customer segmentation and personalizing marketing to groups of customers instead of lists and tags. contact management is easier and gives a big picture with details as needed.
Why I didn’t choose other ones
Fluent CRM
Didn’t like the interface
Reporting wasn’t exactly what I wanted. If I recall correctly, it wasn’t as in depth as I’d like.
If you’re using the import/export csv file for taxes, add an asterik at the end for the sales tax to calculate on the Zip Code + 4 just in case customers use that version of sales tax.
It’s not necessary, but without the asterik acting as a wild card, it will calculate at 0%.
Not that big of a deal, but prevents issues later.
