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Cathy Gray is an eCommerce and digital marketing professional with nearly a decade of experience helping B2B businesses sell more online. When she’s not behind a screen creating marketing strategies, optimizing eCommerce SEO, or building out a website, she’s somewhere outside chasing waterfalls, paddling down rivers, or camping with retired Sam and a cup of coffee.
How Do I Write Product Descriptions That Actually Sell?
Most product descriptions fail because they describe the product instead of answering the buyer’s actual question: will this work for what I need. Fixing that shift changes how a description performs. Lead With The Answer, Not The Feature List Buyers scanning a…
What Social Media Platforms Work Best For eCommerce Marketing?
The right platform depends entirely on who you’re actually selling to. There’s no universal answer here, and the biggest mistake is picking a platform because it’s popular instead of because your buyers are actually on it. For B2B And Industrial…
What’s The Difference Between SEO And PPC For eCommerce?
These two get lumped together constantly, but they work in fundamentally different ways. Understanding the difference matters for deciding where to put time and budget. SEO Is Earned, PPC Is Rented SEO traffic comes from ranking organically in search results based on…
How Do I Run PPC Ads For An Industrial eCommerce Site?
PPC for industrial products works differently than consumer PPC, mostly because search volume is lower and buyer intent is more specific. Getting it right means adjusting your approach, not copying a retail playbook. Start With High-Intent Keywords, Not Broad Terms…
What’s The ROI Difference Between SEO And Paid Ads For eCommerce?
This question comes up constantly, and the honest answer is that SEO and paid ads aren’t really competing for the same job. They pay off on different timelines, and comparing them head to head misses how they actually work together. Paid Ads: Fast, But Temporary…
How Do I Improve Conversion Rate On My Industrial Online Store?
Conversion rate problems on industrial sites usually come down to friction: too many steps, missing information, or a site that doesn’t answer the questions a buyer actually has. Fixing conversion rate is less about tricks and more about removing obstacles….
What’s The Best Marketing Strategy For An Industrial eCommerce Store?
Industrial eCommerce marketing looks different from consumer marketing because the buyer looks different. Longer sales cycles, multiple decision makers, and purchases based on spec sheets instead of impulse. The strategy has to match that reality. Understand The…
What’s The Best Way To Grow An eCommerce Brand On A Small Budget?
Budget constraints force better decisions, honestly. When you can’t throw money at every channel, you have to figure out what actually moves the needle for your specific business. Here’s where that focus should go. SEO First, Because It Compounds Paid ads…
eCommerce Site Audit: What I’d Check First If I Took Over Tomorrow
Every eCommerce site has a story already running. Products are selling or they’re not. Customers are finding what they need or they’re leaving. Before I’d touch anything, I’d want to know what that story actually is, not what I assume it is….
What Should Show Up When Someone Googles Your Business Name?
Try this right now: open an incognito window and Google your own company name. What do you see? If it’s your website, your social profiles, a review site or two, and maybe a local directory listing then you’re in solid shape. If a competitor shows up…