How I Work

Absorb, Process, Conquer

Years ago I wrote down five words that describe how I take on anything new. They still hold up, at work and outside of it.

I'm a marketing and operations hybrid. I look for where technology, the business, and the customer connect, because that's where the long-term relationships get built. This is how I get there.

The Process

Same five steps whether it’s a new adventure or work.

Coffee in hand? Keep scrolling.

Absorb

New project or new trail, I start the same way: ask questions, watch, and learn the lay of the land before I make a move.

Process

Then I sort it out. Spreadsheets for work, maps and gear lists for the weekend. I need to see the whole picture before I commit.

Conquer

Once it clicks, I go for it. Fixing a site that isn’t selling or squeezing through a tight cave passage, it’s the same feeling.

Refine

Then I look back. What worked, what didn’t, and what I’d change next time, whether it’s a process or a packing list.

Recharge

Then I unplug. Trails, rivers, and quiet mornings with coffee. It’s how I come back sharper.

Share And Repeat

I’m an introvert, so sharing takes effort. But a good lesson or a great trail is worth passing on. Then I pour another cup and start again.

What It All Builds Toward

Customers/Clients + Marketing Strategies & Planning + Creative + Business Processes + Collaboration = Long-term Growth

That's my career formula. Every step above feeds into it. Understand the people you serve, plan the work, make it creative, build processes that hold up, and do it alongside the team.

How It All Plays Out On And Off The Clock

Absorb

Every good cup starts with knowing the beans. Every project and every trip starts with paying attention.

Learning How It Really Works

At a new company, I sit with the sales team, read the old reports, and dig into the product data before changing anything. The answers are usually already there.

Off the clock →

Reading the Trail First

Before a new hike or cave, I'm reading trip reports, checking maps, and asking people who've been there. I want to know what I'm walking into.

← On the clock

Process

Measure it out before you brew. A little planning up front saves a lot of mess later.

Turning a Mess Into a List

Spreadsheets, lookups, and checklists until the patterns show up. That's how a pile of vendor data becomes something a team can actually use.

Off the clock →

Planning the Trip

Gear lists, routes, and a planner with every outing written down. One adventure at a time keeps a big goal from feeling overwhelming.

← On the clock

Conquer

First sip, first step, first win. This is where the plan turns into something real.

Building the Fix

A PO number field at checkout so repeat buyers stopped calling. Industry-specific flyers that opened doors in new markets. Find the problem, then build for it.

Off the clock →

Going for It

Level 3 on the zip line. A tight cave passage. Jumping out of a plane. Once I've done my homework, I commit.

← On the clock

Refine

Adjust the recipe until it tastes right. Every project and every trip gets a little better the next time.

Writing It Down

After the first version, I look at what worked and what didn't, then document the process. The next person shouldn't have to figure it out from scratch.

Off the clock →