eCommerce and Websites
Running an eCommerce website is more than listing products and hoping for sales. It takes the right platform, the right tools, and a strategy that connects all the moving parts — from SEO and conversion optimization to CRM, sales funnels, and payment processing.
Not every business sells online, but every business nedds a website that works. Whether it’s a service-based business or a branding hub, the same principles apply:
- Clear messaging
- Good structure
- User experience
Keeps visitors from bouncing and straight to your business with confidence.
What I Work With
Whether it’s WooCommerce, Shopify, Magento, BigCommerce or another platform, the fundamentals of a well-run eCommerce site stay consistent. Here’s where my hands-on experience lives:
- Platform Setup & Optimization — WooCommerce and Shopify configuration, plugin selection, and performance tuning
- Conversion Rate Optimization (CRO) — turning visitors into buyers through better UX, page structure, and calls to action
- SEO for eCommerce — product page optimization, site structure, and driving organic traffic that converts
- CRM & Email Automation — tools like Fluent CRM and Autonami to segment customers and automate follow-ups
- Sales Funnels — building checkout flows and upsell sequences that increase average order value
- Payment Processing & Tax Setup — getting the behind-the-scenes details right so transactions run smoothly
- Web Content & Product Descriptions — writing copy that ranks and sells
Related Posts & Notes to eCommerce and Websites
The posts below are a mix of real-world notes, how-tos, and guides from projects I’ve worked on to general knowledge. Some are quick tips and others are in-depth walkthroughs.
Should Your SKU be in the Product Title? It Depends on Who’s Buying
Recently I was in an online discussion about product titles in eCommerce. Someone made the claim that putting a SKU in the product title messes up your schema and just looks ugly. I disagree: at least not across the board. The schema argument is a partial truth at...
Conversion Rate Optimization (CRO) Explained – What Leadership Needs to Know
What Is Conversion Rate Optimization? Most businesses focus on getting more traffic. CRO focuses on what happens after they arrive: increasing the percentage of visitors who take a desired action on your site, like making a purchase, signing up for a newsletter, or...
Unlocking Revenue Potential: The Business Impact of SEO in Ecommerce
Most eCommerce businesses have products people are actively searching for. The problem is showing up when it counts. That's the short version of what SEO does. It's not a buzzword or a checkbox: it's how customers find you before they ever land on your site. And for...
Filtering in Google Sheets and Office Excel
A friend reached out asking how to help her son with a homework assignment involving spreadsheets. The easiest answer was to just show her. That's how this video came together. Filtering is one of those things that looks simple on the surface, and it is: but it's also...