Is Your Website Talking About You Too Much?
This tool counts how often your page talks about your company (we, our, us, your brand name) against how often it talks about your customer (you, your). Then it hands you a ratio.
Enter your homepage URL and company name. Get your results in seconds.
Prefer to do it by hand? Download the printable worksheet.
What You’ll Get
A ratio, plus a quick read on where it lands.
- Under 1:1: Customer-focused. Nice work.
- 1:1 to 2:1: Borderline. Worth a closer look.
- 3:1 or higher: Full narcissist. Time for a rewrite.
Why It Matters
A page that talks about itself more than it talks to the customer is easy to write and easy to ignore. The visitor deciding whether to trust you, buy from you, or bounce barely gets a mention.
This isn’t a precise science. Some “we” language is necessary. But the ratio makes a real pattern visible instead of just a vague feeling that something’s off about the copy.
Want A Deeper Look?
The tool only reads text. It won’t catch things like logos, badges, or hero images that push the same “look at us” pattern through your visuals instead of your words.
If you’d like a full audit, line by line, I offer a full copy audit and messaging strategy for your website, turning company-centric language into words that speak to your customer. [Get in touch] if that sounds useful.
Read the full breakdown of this test in [How To Tell If Your Website Is A Narcissist].