Measuring SEO
If you’ve had a website for quite sometime or have a fresh site, you will need to first gather data.
Some of the data that you want to track include
- Traffic
- Most popular pages
- Time a user stays on your website and pages
- Bounce rate
- CTR
- Traffic sources
How to gather kpis on my site?
Website Measuring
- Number of visits
- Sessions vs unique visitors (users)
- New vs Returning
- Track trends
- Traffic Sources – where are they coming from
- Organic – Traffic generated by relevant keywords and/or your business name
- Referrals – Traffic that comes to your site through websites that link to your site
- Direct – Traffic generated by those who type your exact URL into their browser
- Email Marketing – Traffic generated by links in email marketing campaigns
- Paid Traffic – Traffic generated by PPC search engine ads, retargeting ads, etc.
- Social Media – Traffic that comes to your site through social network links or ads.
- Bounce rate (visit site and leaves, doesn’t go to another page) and Average Session Time (how long long on site)
- Conversion Rate (user activity)
- Downloading a case, request a quote etc