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Should Your SKU be in the Product Title? It Depends on Who’s Buying
Recently I was in an online discussion about product titles in eCommerce. Someone made the claim that putting a SKU in the product title messes up your schema and just looks ugly. I disagree: at least not across the board. The schema argument is a partial truth at...
Build It Once, Use It Forever: How I Created 1 Flyer That Solved 4 Problems
Custom hose assemblies are not a simple order. There are a lot of variables involved, and when customers came in without the right information, the whole process stalled before it even started. I spent seven years at Atlanta Rubber & Hydraulics before the company...
Conversion Rate Optimization (CRO) Explained – What Leadership Needs to Know
What Is Conversion Rate Optimization? Most businesses focus on getting more traffic. CRO focuses on what happens after they arrive: increasing the percentage of visitors who take a desired action on your site, like making a purchase, signing up for a newsletter, or...
Unlocking Revenue Potential: The Business Impact of SEO in Ecommerce
Most eCommerce businesses have products people are actively searching for. The problem is showing up when it counts. That's the short version of what SEO does. It's not a buzzword or a checkbox: it's how customers find you before they ever land on your site. And for...
Stay Motivated: Getting and Staying Motivated
Stay Motivated: Getting and Staying Motivated Do you ever feel like you're stuck in a rut, unable to make progress towards your goals? It's a frustrating feeling, but the good news is that you can take steps to build momentum and start making strides towards the life...
Benefits Of Visualization
Visualizations works to get you on your way to feeling like you're living up to your full potential. You will no longer feel like you're holding yourself back from achieving your goals and living the life you truly desire. By harnessing the power of your mind, you...
How Do You Become a Goal-Oriented Person and Achieve More in Life?
How Do You Become More Goal-Oriented? To become more goal-oriented, it takes time but it can be done easily. Goal setting is a continuous process and people who are goal-oriented tend to achieve more in life. It's important to understand the difference between a goal...
Resist Negativity and Toxicity at Work: A Productivity Series for Busy Professionals
Avoid negativity and toxicity Negativity and toxicity can come in many forms: situations, others, and yourself, but they are all counterproductive. They are both blocks to getting things accomplished and moving forward. Whether the negativity is you or someone else,...
Dealing With People That Doubt Your Work Capabilities
Dealing With People That Doubt Your Work Abilities This one hits home, because the people who doubt you at work are usually the ones who have no business doing it in the first place. It's not really about you. It never was. Doubt directed at someone else is almost...
How to Develop a Marketing Plan
How to Develop a Marketing Plan A marketing plan sounds like something only big companies with dedicated teams and a conference room whiteboard need. It's not. Whether you're running a small business, managing marketing solo, or trying to get everyone on the same...