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Cathy Gray is an eCommerce and digital marketing professional with nearly a decade of experience helping B2B businesses sell more online. When she's not behind a screen creating marketing strategies, optimizing eCommerce SEO, or building out a website, she's somewhere outside chasing waterfalls, paddling down rivers, or camping with retired Sam and a cup of coffee.
Marketing Channels
How Your Marketing Channels Work Together For Your Business Think of marketing as a set of roads that all lead to the same place: your website. I've...
Your Website Showed Up in Google or ChatGPT Then Lost the Sale
You Showed Up in Google. Then Your Website Lost the Sale. A real example of how digital marketing channels work for ecommerce businesses. I needed...
Small Business Digital Marketing on a Budget
I'm a Small Business Owner. Where Do I Even Begin with Digital Marketing on a Small Budget? You Googled something like "digital marketing for small...
Why One eCommerce Company Outranks Its Competitor by 20x: SEO, AI Search, and Content Strategy That Made the Difference
Two companies sell the same products, to the same customers, in the same geography. One gets roughly 2,700 organic visitors at its peak. The other...
AIO and GEO. It’s Still Just SEO.
Everyone's Talking About AIO and GEO. It's Still Just SEO. There's always something new in marketing. A new platform, a new acronym, a new reason to...
Your Shopify Theme Looks Fine. That Doesn’t Mean It Is.
A recruiter reached out about an eCommerce manager role. I did what I also do and did some research on the company's website. It loaded fine. Clean...
Should Your SKU be in the Product Title? It Depends on Who’s Buying
Recently I was in an online discussion about product titles in eCommerce. Someone made the claim that putting a SKU in the product title messes up...
Bamboo Forest Marietta, GA
Escaping into Atlanta’s Bamboo Forest Getting There The bamboo forest sits along the East Palisades Trail inside the Chattahoochee River National...
A Year of Living, Losing, and Finding My Way Back
Over a year ago, I stepped away from a traditional full-time position. It's not for everyone. And honestly, it wasn't always easy. This past year...
Build It Once, Use It Forever: How I Created 1 Flyer That Solved 4 Problems
Custom hose assemblies are not a simple order. There are a lot of variables involved, and when customers came in without the right information, the...
Sam: The Adventure and Office Dog Who Earned His Retirement
Sam is a 16-year-old boxer I rescued when he was just over a year old. Do the math: that's a lot of years, a lot of trails, and a lot of miles...
Conversion Rate Optimization (CRO) Explained – What Leadership Needs to Know
What Is Conversion Rate Optimization? Most businesses focus on getting more traffic. CRO focuses on what happens after they arrive: increasing the...
Contact Cathy Gray
I work best where marketing, eCommerce, and operations overlap.
Whether you're hiring or need help with your business, I'd like to hear about it.