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Cathy Gray is an eCommerce and digital marketing professional with nearly a decade of experience helping B2B businesses sell more online. When she’s not behind a screen creating marketing strategies, optimizing eCommerce SEO, or building out a website, she’s somewhere outside chasing waterfalls, paddling down rivers, or camping with retired Sam and a cup of coffee.
Marketing Channels
How Your Marketing Channels Work Together For Your Business Think of marketing as a set of roads that all lead to the same place: your website. I’ve created this page and written it in a way that’s easy to understand. Some roads bring in new people who’ve never heard…
You Website Showed Up in Google or ChatGPT Then Lost the Sale.
You Showed Up in Google. Then Your Website Lost the Sale. A real example of how digital marketing channels work for ecommerce businesses. I needed fill dirt delivered to my house in Woodstock. Not a complicated need. I knew I needed a tandem truck of fill dirt that…
Small Business Digital Marketing on a Budget
I’m a Small Business Owner. Where Do I Even Begin with Digital Marketing on a Small Budget? You Googled something like “digital marketing for small businesses” and got back a wall of long articles telling you to “create a content…
Why One eCommerce Company Outranks Its Competitor by 20x: SEO, AI Search, and Content Strategy That Made the Difference
Two companies sell the same products, to the same customers, in the same geography. One gets roughly 2,700 organic visitors at its peak. The other gets 58,800 consistently. I pulled their website data side by side. The gap isn’t random. Branded vs. Non-branded…
AIO and GEO. It’s Still Just SEO.
Everyone’s Talking About AIO and GEO. It’s Still Just SEO. There’s always something new in marketing. A new platform, a new acronym, a new reason to panic and wonder if everything you’ve been doing is suddenly wrong. Right now, that thing is…
Your Shopify Theme Looks Fine. That Doesn’t Mean It Is.
A recruiter reached out about an eCommerce manager role. I did what I also do and did some research on the company’s website. It loaded fine. Clean layout. Products visible. Nothing obviously broken. Then I ran it through a Shopify theme detector. The theme…
Should Your SKU be in the Product Title? It Depends on Who’s Buying
Recently I was in an online discussion about product titles in eCommerce. Someone made the claim that putting a SKU in the product title messes up your schema and just looks ugly. I disagree: at least not across the board. The schema argument is a partial truth at…
Bamboo Forest Marietta, GA
Escaping into Atlanta’s Bamboo Forest Getting There The bamboo forest sits along the East Palisades Trail inside the Chattahoochee River National Recreation Area: about 20 minutes from downtown Atlanta in average traffic. There are two entrances: Indian Trail and…
A Year of Living, Losing, and Finding My Way Back
Over a year ago, I stepped away from a traditional full-time position. It’s not for everyone. And honestly, it wasn’t always easy. This past year had more loss in it than I expected. I lost my grandmother and my aunt. I lost close friends, some of them…
Build It Once, Use It Forever: How I Created 1 Flyer That Solved 4 Problems
Custom hose assemblies are not a simple order. There are a lot of variables involved, and when customers came in without the right information, the whole process stalled before it even started. I spent seven years at Atlanta Rubber & Hydraulics before the company…