About Cathy Gray
Full-Stack Marketer
Part-Time Adventurer
Based in Metro Atlanta, Fueled and Caffeinated by Coffee.
Professionally
I took on the eCommerce and Marketing operation at Atlanta Rubber & Hydraulics with no prior industry knowledge and no roadmap. I launched the store within six months, managed a catalog of 8,000+ SKUs across 750 categories and two websites, ran PPC on a $3,000/month budget with a 3.52% CTR and 694K+ impressions, and grew the platform from $0 to $500K in annual sales in four years. I wasn't just running the marketing. I owned everything from product data and order management to SEO strategy and ERP migration.
That's 8+ years of in-house experience across WooCommerce, Shopify, BigCommerce, and Magento, both B2B and B2C. My toolkit runs from Google Ads and GA4 to SEMrush, HotJar, and ERP systems like DDI Inform and Epicor.
Personally
No matter the adventure, from a day trip to an extended weekend. Outside of work, I'm usually somewhere outdoors, hiking, kayaking or camping with Sam and friends. Sam, at 16 now has traded hiking trails and kayaking for campfire warmth, a full bowl, and all the attention he can get.
My adventures and coffee keep me sane. I'd rather enjoy life now because tomorrow is never guaranteed. Whether it's paddling down a river, setting up camp, or simply enjoying a beautiful sunset, the outdoors is where I recharge.
Portfolio
I build and run marketing that actually works from SEO, PPC, eCommerce and the marketing strategy behind it all. Nearly a decade of experience across in-house teams and cross-functional projects. A selection of eCommerce, strategy, and other marketing work.
Marketing Specialties
Digital Marketing
Ran paid search, organic search, email, and social campaigns simultaneously at multiple companies with budget constraints. $3,000 monthly PPC budget, generated 694K impressions, 24K clicks, and a $3.33 cost per click with a 3.52% CTR. Built websites, managed social accounts, and set up email marketing programs.
Local And B2B SEO
Handled local SEO across Atlanta Rubber's three Atlanta-area locations, including location pages, local citations, Google review program, and branch-specific search visibility. B2B SEO requires different content, different keyword intent, and patience for a longer sales cycle.
Customer Journey
Used HotJar heatmaps and session recordings at Bristol Facilities to identify where users were dropping off and what was blocking conversions. Mapped the full path from first search to purchase at Atlanta Rubber, finding and fixing friction points in product discovery and checkout. The focus is always finding where the path breaks before it costs another sale.
Full Stack Marketer
Built and ran the entire marketing function at Atlanta Rubber & Hydraulics. That included the ecommerce platform, PPC campaigns, product data management, SEO, website management, and serving as Super User for the DDI ERP migration. The result was $0 to $500K in annual ecommerce sales.
eCommerce SEO
Managed organic search for a catalog of 8,000+ SKUs across 750 categories, building product feeds, optimizing titles and structured data, and maintaining seven consecutive years of organic growth. Grew keyword rankings from 7,500 to 10,000 at Tipco Technologies.
Customer Experience
A B2B customer ordered hoses online, then drove from Florida to Alaska trusting they would be ready when he arrived. They were. That is what customer experience actually means: building a process reliable enough that someone will stake a cross-country drive on it.
Philosophy
Work hard, play hard. Easy to say, harder to actually live. For a long time work and adventure felt like they were competing for the same hours.
Then the mindset shifted. Work isn't the obstacle to adventure: it's the vehicle that funds it. And adventure isn't slacking off: it's the reset that makes the work better. Getting outside clears my head in a way nothing else does. I come back sharper, clearer, and ready to dig back in. Once that clicked, it was a game changer.
The two aren't separate things: they're the same drive pointed in different directions. Coffee ties it all together as it always has.
Contact Cathy Gray
I work best where marketing, eCommerce, and operations overlap.
Whether you're hiring or need help with your business, I'd like to hear about it.