Brought on at the end of 2018, the company’s existing eCommerce was live and built on BigCommerce but fell short in several critical areas:
- Administrative and management use was cumbersome
- Revenue goals weren’t currently being met
- Key extensions weren’t functioning properly, including payment processing and integrating customer-facing resources was difficult.
I led the strategy and execution for a full site relaunch, which went live June 2019. Starting from near-zero organic visibilty and underperforming online sales, the relaunch drove steady growth through multiple Google updates. Eventually reaching 8,000+ keywords and contributing to nearly $500k in online sales in my final year.
The company was aquired 2023.
