If you’ve had a website for quite sometime or have a fresh site, you will need to first gather data.
Some of the data that you want to track include
- Traffic
- Most popular pages
- Time a user stays on your website and pages
- Bounce rate
- CTR
- Traffic sources
How to gather kpis on my site?
Website Measuring
- Number of visits
- Sessions vs unique visitors (users)
- New vs Returning
- Track trends
- Traffic Sources – where are they coming from
- Organic – Traffic generated by relevant keywords and/or your business name
- Referrals – Traffic that comes to your site through websites that link to your site
- Direct – Traffic generated by those who type your exact URL into their browser
- Email Marketing – Traffic generated by links in email marketing campaigns
- Paid Traffic – Traffic generated by PPC search engine ads, retargeting ads, etc.
- Social Media – Traffic that comes to your site through social network links or ads.
- Bounce rate (visit site and leaves, doesn’t go to another page) and Average Session Time (how long long on site)
- Conversion Rate (user activity)
- Downloading a case, request a quote etc
Cathy is a dynamic one-person powerhouse overseeing marketing and ecommerce operations in Marietta, GA where she is a is a pivotal member for a prominent industrial industrial hose, hydraulic, and rubber solutions provider.
Beyond the workplace, she finds solace and inspiration in adventurous and exhilarating pursuits like skydiving and caving to roughing it weekend camping trips with friends and family.
With a unique blend of professional expertise and a zest for life’s adventures, Cathy is committed to driving success both in and out of the office. And of course with that cup of coffee in hand!