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Marketing Channels
How Your Marketing Channels Work Together For Your Business Think of marketing as a set of roads that all lead to the same place: your website. I've created this page and written it in a way that's easy to understand. Some roads bring in new people who've never heard...
Your Website Showed Up in Google or ChatGPT Then Lost the Sale
You Showed Up in Google. Then Your Website Lost the Sale. A real example of how digital marketing channels work for ecommerce businesses. I needed fill dirt delivered to my house in Woodstock. Not a complicated need. I knew I needed a tandem truck of fill dirt that...
Why One eCommerce Company Outranks Its Competitor by 20x: SEO, AI Search, and Content Strategy That Made the Difference
Two companies sell the same products, to the same customers, in the same geography. One gets roughly 2,700 organic visitors at its peak. The other gets 58,800 consistently. I pulled their website data side by side. The gap isn't random. Branded vs. Non-branded Traffic...
AIO and GEO. It’s Still Just SEO.
Everyone's Talking About AIO and GEO. It's Still Just SEO. There's always something new in marketing. A new platform, a new acronym, a new reason to panic and wonder if everything you've been doing is suddenly wrong. Right now, that thing is AIO and GEO. AIO: AI...
Your Shopify Theme Looks Fine. That Doesn’t Mean It Is.
A recruiter reached out about an eCommerce manager role. I did what I also do and did some research on the company's website. It loaded fine. Clean layout. Products visible. Nothing obviously broken. Then I ran it through a Shopify theme detector. The theme wasn't...
Should Your SKU be in the Product Title? It Depends on Who’s Buying
Recently I was in an online discussion about product titles in eCommerce. Someone made the claim that putting a SKU in the product title messes up your schema and just looks ugly. I disagree: at least not across the board. The schema argument is a partial truth at...
Build It Once, Use It Forever: How I Created 1 Flyer That Solved 4 Problems
Custom hose assemblies are not a simple order. There are a lot of variables involved, and when customers came in without the right information, the whole process stalled before it even started. I spent seven years at Atlanta Rubber & Hydraulics before the company...
Conversion Rate Optimization (CRO) Explained – What Leadership Needs to Know
What Is Conversion Rate Optimization? Most businesses focus on getting more traffic. CRO focuses on what happens after they arrive: increasing the percentage of visitors who take a desired action on your site, like making a purchase, signing up for a newsletter, or...
Unlocking Revenue Potential: The Business Impact of SEO in Ecommerce
Most eCommerce businesses have products people are actively searching for. The problem is showing up when it counts. That's the short version of what SEO does. It's not a buzzword or a checkbox: it's how customers find you before they ever land on your site. And for...
Stay Motivated: Getting and Staying Motivated
Stay Motivated: Getting and Staying Motivated Do you ever feel like you're stuck in a rut, unable to make progress towards your goals? It's a frustrating feeling, but the good news is that you can take steps to build momentum and start making strides towards the life...