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eCommerce Site Audit: What I’d Check First If I Took Over Tomorrow
Every eCommerce site has a story already running. Products are selling or they're not. Customers are finding what they need or they're leaving. Before I'd touch anything, I'd want to know what that story actually is, not what I assume it is. Here's the order I'd work...
What Should Show Up When Someone Googles Your Business Name?
Try this right now: open an incognito window and Google your own company name. What do you see? If it's your website, your social profiles, a review site or two, and maybe a local directory listing then you're in solid shape. If a competitor shows up anywhere on that...
How To Get Your WooCommerce Products Into ChatGPT (The Way Shopify Already Does)
How To Get Your WooCommerce Products Into ChatGPT (The Way Shopify Already Does) If you sell on Shopify, your products are already showing up in ChatGPT shopping results. No setup, no application. That's because Shopify and Etsy merchants are auto-enrolled in OpenAI's...
What’s The Best Content Strategy For Industrial Or Manufacturing eCommerce Brands?
Industrial content strategy fails most often for one reason: it tries to sound like consumer marketing. Buyers in this space aren't scrolling for inspiration. They're solving a problem, comparing specs, or trying to figure out if your company actually knows what it's...
How Do I Get My Products Listed On Google Shopping?
How Do I Get My Products Listed On Google Shopping? Google Shopping runs through Google Merchant Center, and that's the first place to start if your products aren't showing up. Most industrial and manufacturing sites skip this step entirely because it looks like...
Marketing Channels
How Your Marketing Channels Work Together For Your Business Think of marketing as a set of roads that all lead to the same place: your website. I've created this page and written it in a way that's easy to understand. Some roads bring in new people who've never heard...
Your Website Showed Up in Google or ChatGPT Then Lost the Sale
You Showed Up in Google. Then Your Website Lost the Sale. A real example of how digital marketing channels work for ecommerce businesses. I needed fill dirt delivered to my house in Woodstock. Not a complicated need. I knew I needed a tandem truck of fill dirt that...
Why One eCommerce Company Outranks Its Competitor by 20x: SEO, AI Search, and Content Strategy That Made the Difference
Two companies sell the same products, to the same customers, in the same geography. One gets roughly 2,700 organic visitors at its peak. The other gets 58,800 consistently. I pulled their website data side by side. The gap isn't random. Branded vs. Non-branded Traffic...
AIO and GEO. It’s Still Just SEO.
Everyone's Talking About AIO and GEO. It's Still Just SEO. There's always something new in marketing. A new platform, a new acronym, a new reason to panic and wonder if everything you've been doing is suddenly wrong. Right now, that thing is AIO and GEO. AIO: AI...
Your Shopify Theme Looks Fine. That Doesn’t Mean It Is.
A recruiter reached out about an eCommerce manager role. I did what I also do and did some research on the company's website. It loaded fine. Clean layout. Products visible. Nothing obviously broken. Then I ran it through a Shopify theme detector. The theme wasn't...